ATi Making News.
ATi Shares Insights on Growing Demand for Customer Intelligence using Predictive Analytics
Susan Cordts, President & CEO of ATi recently participated in an exclusive interview with Ron Powell and the BeyeNETWORK. In this interview, Cordts discusses how ATi provides real-time customer intelligence by integrating ATi predictive analytics solutions with CRM technology to turn data into intelligent, actionable information.
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ATi Demonstrates How Smart Education Early Warning System Saves Money and Can Improve High School Graduation Rates
ATi is revealing to school districts, foundations, corporations and state officials how the proprietary predictive analytics SMART Education (SMART ED™) solution provides an early warning system that helps educators and administrators prioritize intervention and retention efforts to improve the number of high school graduates.
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ATi-ExactTarget Partnership Extends Predictive Analytics Offering to Improve Precision of Target Marketing
The ATi-ExactTarget integration raises the bar on measurable outcomes of marketing campaigns and programs with a reliable way to improve results by ensuring that the marketing tactics used will produce a transaction, build a relationship or drive brand awareness with positive returns on target marketing investments.
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Profiling: Women in Technology - Susan Cordts
It's a big leap from being a nurse. Perhaps. But nursing taught Susan Cordts that making good, informed decisions would lead to beneficial outcomes and make a difference in the lives of others. And that's all what Adaptive Technologies, Inc. (ATi) is about.
Download PDF: Tech News Arizona - Women in Technology Profile on Susan Cordts
Data Landing into the Future less Tense
Knowledge just got smarter at Adaptive Technologies. The Phoenix-based company, which generates predictive solutions, customer profiles and modeling for businesses and organization based on cross-disciplinary data combined with human insight, has just released SmartDM for small to medium size companies.
Download PDF: Tech News Arizona - Data Landing into the Future less Tense
Susan Cordts, President & CEO of Adaptive Technologies, Inc
Adaptive Technologies, Intelligent Information Helps Business Leaders Decide with Confidence. As seen in Forbes Magazine.
Whether Adaptive Technologies is saving a company millions or increasing their top line by millions, ATi is laser focused on helping them use their resources effectively. ATi is all about helping clients grow their businesses and giving them a measurable return on their investment.
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Susan Cordts, President & CEO of Adaptive Technologies, Inc
Susan Cordts, President & CEO of Adaptive Technologies, Inc. (ATi) recently participated in an exclusive interview with Mary Jo Nott and the BeyeNETWORK. In this interview, Cordts explains how ATi solutions predict who to target with what product, identifying what media with which message and when to interact all with a "GPS-like" dashboard that guides marketers in achieving their goals.
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Quality or Quantity: That is the Question in the Current Lead Gen Debate
In today's competitive marketing landscape there is one measurement that matters: ROI. With that benchmark in mind, lead generation practitioners must first resolve an important question - quality or quantity? Is it possible to have both? The answer lies in the ability for a company to balance. There are arguments for both sides of the quantity vs. quality debate. It depends on the profitability of the companies being targeted and the amount of prospective leads. Falling on the wrong side of this balance can cost a company dearly. We at ATi have analyzed this important marketing question through the prism of a single company and found a significant financial loss when they focused on driving the quantity of prospect leads without knowledge of how likely the lead was to convert to new business.
View the article in The DemandGen Report
Download ATi's Whitepaper: Customer Value Management - Decisions Based on Quality vs Quantity
Industry Experts Validate Benefits of ATi's Software-as-a-Service Predictive Analytics Solutions
The Modeling Agency (TMA), data mining and business analytics experts, have released an independent assessment of Adaptive Technologies, Inc.'s revolutionary software-as-a-service (SaaS) predictive analytics solutions. The in-depth evaluation concludes that ATi's unique approach of blending renowned analytics expertise and online technologies dramatically reduces costs and implementation time for business leaders to have the ability to confidently make data-driven decisions to solve complex and dynamic business problems.
Industry Experts Validate Benefits of ATi's Software-as-a-Service Predictive Analytics Solutions
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Adaptive Technologies Expert Illustrates Impact of Data Mining Intelligence at Advanced School of Marketing Research Conference
Returning for the third consecutive year to AMA's Annual Advanced School of Marketing Research Conference, renowned scientist and inventor, Dr. Chris Stephens will share his expert insights and illustrate tools and concepts in the areas of advanced exploration and data analysis. As a leader in academia, science and business, Dr. Stephens will provide valuable knowledge on the topic of market research and data mining, or as it is more appropriately called knowledge discovery. He will demonstrate through research examples how data mining is being used for profiling and predicting. Chris will also detail real-world case studies by highlighting actual results of how data mining and predictive analytics can deliver intelligence to improve business practices and optimize ROI.
Adaptive Technologies Expert Illustrates Impact of Data Mining Intelligence at Advanced School of Marketing Research Conference
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Massachusetts Institute of Technology (MIT) Club of Phoenix is hosting an informative panel discussion
Massachusetts Institute of Technology (MIT) Club of Phoenix is hosting an informative panel discussion with influential Arizona female business leaders following the live telecast of "Pathways to Entrepreneurship" featuring national women panelists at EMTech08. Both panels will provide enlightening experiences and lessons in launching, funding and leading technology start-ups. The event takes place on Thursday, November 20 at ASU SkySong Conference Center. Registration is required. The prestigious Arizona entrepreneur panelists include Susan Cordts, president and CEO of Adaptive Technologies, Inc. (ATi).
MIT Enterprise Forum Presents "Pathways to Entrepreneurship"
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ATI AND INTEGRATO PARTNER TO OFFER FIRST DYNAMIC MARKETING COMMUNICATIONS SOLUTION WITH PREDICTABLE OUTCOMES
Phoenix, AZ - September 22, 2008 -- Adaptive Technologies, Inc. (ATi), the Intelligent Information company, has partnered with premier marketing solutions company Integrato, a division of AmazingMail.com, to provide the world's first automated one-to-one dynamic direct marketing communications solution using advanced science and technology to accurately predict results.
ATi and Integrato Partner
Research by Adaptive Technologies, Inc
Research by Adaptive Technologies, Inc. (ATi), the Intelligent Information(SM) company, unveils distinct evidence that supports the need for business leaders to balance quality and quantity of customer values to maximize profitability. Over emphasis on quantity means low value prospects are being targeted and negatively impacting profits. Concentrating too much on quality means that revenue is left on the table.
Quantity With Quality
Customer Value Management WP
Customer Value Management
Susan Cordts, president and CEO of Adaptive Technologies, Inc., (ATi) headlines The American Marketing Association's Phoenix Chapter August "Customer Value Management" luncheon on August 27, 2008 at the Embassy Suites Phoenix - Biltmore. Susan shares valuable insight of how to deploy customer value management practices in an organization and the difference between predictive analytics and business intelligence. In addition, she provides important details about managing a portfolio of customers while placing the appropriate value on "loyalty". For further information, please view the event announcement.
Customer Value Management Event Announcement
Customer Value Management Presentation to the AMA
ATi and SHR Create Branding Strategies with Online Solution
Phoenix, AZ - July 28, 2008 -- Adaptive Technologies, Inc. (ATi), the Intelligent InformationSM company, has joined forces with SHR Perceptual Management to advance SHR's Sensory PositioningTM process to a ground-breaking online model embedded with predictive analytic functionality. Sensory Positioning is a proven 20-year-old methodology used by SHR in focus group testing on behalf of many leading companies, including Coca-Cola, General Mills, Ford, BMW, and Volkswagen.
Predictive Analytics Projects Consumer Perceptions of Global Brands
ATi Extends Advanced Visualization and Reporting Functionality to Their Web-Based Predictive Analytics Solutions
PHOENIX , AZ-(Marketwire - June 11, 2008) - Adaptive Technologies, Inc. (ATi) has chosen LogiXML as their partner for delivering Web-based on demand visualization and reporting capabilities within ATi's customized predictive analytics solutions. ATi uses the power of science and technology in a software-as-a-service (SaaS) model to deliver real-time predictions to the desktops of end users which impact important day-to-day business decisions. Read more about it at by clicking on the full release link http://www.marketwire.com/mw/release.do?id=867387&sourceType=1
Phoenix Women in Leadership Series Features Susan Cordts
President and CEO of Adaptive Technologies, Inc. Shares Insights
PHOENIX, AZ--(Marketwire - April 14, 2008) - The Phoenix Women in Leadership offers a rewarding experience for women business leaders at their free seminar, Path to Prosperity, on Wednesday, April 30, 2008, from 2:00 to 6:00 pm at the Arizona Biltmore Resort.
Susan Cordts , President and CEO of Adaptive Technologies, Inc. (ATi) will provide the event's keynote presentation. Ms. Cordts heads up an insightful organization that empowers business leaders through advanced predictive analytics and technology to make better decisions. She provides the visionary management and operational oversight to ATi's global enterprise headquartered in Phoenix , Arizona . Susan's extensive leadership experience spans across industries from healthcare to technology. . (Full Release Link: http://www.marketwire.com/mw/release.do?id=843454&sourceType=1 )
ATi Delivers Advanced Predictive Analytics for Customer Value Management
Exclusive interview featuring Adaptive Technology, Inc.'s Susan Cordts
Denver , CO (PRWEB) March 10, 2008 -- Susan Cordts , President and CEO of Adaptive Technologies Inc., (ATi) recently participated in an exclusive interview with Ron Powell and the Business Intelligence Network ( www.BeyeNETWORK.com ). In this interview, Cordts explains how ATi's predictive analytic solutions are forward-looking, blending advanced technologies and real-time data analytics that empower business leaders to maximize customer lifetime value with confidence. (Full Release Link: http://www.prweb.com/releases/2008/03/prweb716153.htm )
http://www.b-eye-network.com/audio/BEYE_SS_012808.mp3
ATi Launches Specialized Predictive Analytics Subsidiary
ATi Finance Focuses on Finance Trading Market Solutions
NEW YORK , NY and PHOENIX , AZ--(Marketwire - February 27, 2008)- Adaptive Technologies, Inc., (ATi), the Intelligent Information company, has just announced the formation of Adaptive Technologies Finance, LLC (ATi Finance). The subsidiary will solely focus on providing products and services to the financial marketplace.
ATi Finance is managed by visionary leader and CEO, Ron St. Onge, who has a proven track record of developing and bringing to market several leading applications for the financial community over the past 15 years. These include the development of the most widely used application for buy-side order management, creating a block trading system for the NASDAQ Stock Market and an order management system for institutional traders. (Full Release Link: http://www2.marketwire.com/mw/release_html_b1?release_id=367432 )
Adaptive Technologies, Inc. Exceeds Industry Standards With Predictive Analytics Solution for Pipeline Trading Systems
Performance Prediction Model Increases Accuracy
PHOENIX, AZ--(Marketwire - June 12, 2007) - Adaptive Technologies, Inc. (ATi), the Intelligent Information company, announced today the successful delivery of a proprietary Algorithm Performance Prediction Model to Pipeline Trading Systems LLC, the marketplace of choice for large block electronic trading, driving new industry standards for trading accuracy and performance.
NEW ATi's prediction model will be incorporated into Pipeline's Algorithm Switching EngineT, created to translate an institutional trader's point and click decision into an optimal choice of algorithm and execution style. ( Full Release Link: http://www.marketwire.com/2.0/release.do?id=741194&k )
Pipeline to Offer Revolutionary Algorithm Switching Engine(TM)
Engine Deemed to Be the First Commercially Available Intelligent Algorithm Selection Technology in the Institutional Trading Arena
NEW YORK, NY -- (MARKET WIRE) -- April 13, 2007 -- Pipeline Trading Systems LLC, today announced the deployment of the Algorithm Switching EngineT, a breakthrough application of predictive analytics that will reinforce and complement The Block Market'sT unmatched ability to deliver execution excellence to institutional traders.
To create the Algorithm Switching Engine, Pipeline partnered with Adaptive Technologies, Inc., a leading provider of predictive analytics co-founded by Pipeline's Director of Research Henri Waelbroeck, and with J. Doyne Farmer, Professor at the Santa Fe Institute, and co-founder of Prediction Company. Farmer is a leading researcher in the complex behavior of markets and modeling risk aversion, volatility and price formation. (Full Release Link: http://www.marketwire.com/mw/release.do?id=722922&sourceType=1 )
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