SMART DM OVERVIEW

SMART DM (Direct Marketing) is an automated solution that reaches the right customers with the right offer, at the right time, with the right message and automatically sends it to the target through their preferred message medium - email, direct mail, short message service or call center.

BENEFITS of SMART DM

• Enables clients to deliver highly-relevant email content to recipients proving the ROI of direct marketing programs.
• Predicts ROI before you take action.
• Manages quality and quantity to increase customer loyalty, retention and profitable relationships.
• Personalizes all your direct messaging events sending them at the appropriate time in any quantity - one to 1,000,000, all customized to the individual customer.
• Customers typically see a 20 - 60% increase in response rates versus traditional direct marketing campaigns.
• Ensures you reach the right customer at the right time with the right offer, no matter the medium.

FEATURES of SMART DM

• Dashboard acts as your personal "GPS" to your business featuring 24/7 on demand reporting with automated alerts in real time giving you control over marketing decisions from any computer.
  
  
  
• Leverages the ATI patented technology platform, so there is no added software, hardware to ensure marketing messages are getting the recipients' time and attention.
• A software-as-a-service application for simple integration and interoperability to maximum database integration and list growth.
• Provides predictions and recommendations that are based on an understanding of the customer's data and its relationship to multiple goals to respond appropriately to business performance and market place issues.
  
  SMART DM partners include ExactTarget and AmazingMail. If you are a direct marketing provider and would like to enhance your products predictability, contact us today to inquire about our reseller and partner programs.