The American Marketing Association’s Phoenix Chapter

Announces August “Customer Value Management” Luncheon

WHAT	The American Marketing Association’s (AMA) Phoenix Chapter announces its August Luncheon topic: “Customer Value Management”
WHO	Susan Cordts, president and chief executive officer of Adaptive Technologies, Inc., a company helping business leaders make better decisions through analyzing data, will present the topic. Cordts will provide attendees with: § How to deploy customer value management practices in an organization § The difference between predictive analytics and business intelligence § How to leverage quality leads and overcome the addiction to quantity § To manage a portfolio of customers while placing the appropriate value on “loyalty” § Potential ROI from effective customer value management through a case study
SPONSOR	Prisma Graphics is the Platinum Sponsor for all 2008-09 monthly meetings and SIG events.
WHEN	August 27, 2008 11:30a.m. – 1 p.m.
WHERE	Embassy Suites Phoenix – Biltmore 2630 E Camelback Road Phoenix, AZ 85016
COST	§ $40 for members and students that register by August 22 § $55 for nonmembers that register by August 22 § Prices increase at the door
REGISTRATION	Register online at http://www.netme.com/amaphoenix/